1. Neckline -  if it's too low, or off the shoulder, there is a small possibility that you'll look naked when the final image is cropped. Of course, we can always crop differently, but sometimes, that will mean making the face look smaller in order to include more of the shirt detail.  Especially with social media's ever changing profile formats, it's better to maximize cropping options. Crew, Boat, Collared or Jewel Necklines are recommended for this reason. 

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2. Patterns - if kept to a minimum or paired with a solid jacket, cardigan or blazer, patterns work. If they are bold, there is a chance that they will take over the headshot.

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3. Bright colours vs. Neutrals - if bright colours are your preference, this is your chance to shine. A bright colour against a white or light background can really pop.  

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4. Wear the clothes you love - wear the things that you feel confident wearing and that you like. It will come across in your headshot.